Every page on Before It Rugs has room for one sponsor. You can take a single page, such as our wallet safety guide, or a whole group, such as every guide or every coin check. Nobody else shares the page with you while your booking runs.
We're strict about who we accept, every card is labelled "Sponsored", and sponsors never touch the grades. If that suits you, here's how it works.
Who reads the site
People come here to check a Solana memecoin before they put money in, or to understand why one collapsed. They hold their own crypto in self-custody wallets such as Phantom and Solflare, and they're trying to protect it: reading about wallet security, scams, token approvals and keeping records for UK tax.
The site is new and we say so. In late October 2026 it had about 750 visitors and 2,800 page views a month, with roughly 40% of located visits from the UK and 38% from the US. Our live numbers for the last 30 days, counted without cookies, are on the open stats page, so you can check them before you book and while your card runs.
How a page sponsorship works
You book one page, or one group of pages, for a set run of dates. Your card appears in the same place on every page of that type:
| Page type | Where your card sits |
|---|---|
| Home page | Just under the opening search, above the live board |
| Guides and articles | After the first section of the guide |
| Tools, data pages and coin checks | At the foot of the page, well away from any grade |
Your card carries the word "Sponsored", your name, an optional logo and one line of up to 90 characters, with a link to your site. The link is marked as sponsored for search engines. The card uses our own colours and type so it sits calmly on the page, and it never uses grade letters or grade colours, so nobody can mistake it for part of a check.
Pages without a sponsor show a short line saying the page is open for one. Our legal pages, the shop, this page and the pages that explain how we grade (methodology, scorecard, corrections) never carry a sponsor.
Rates
| Placement | What it covers | Price |
|---|---|---|
| Home page | The card under the opening search on our most visited page | £40 a month |
| Every guide | All our plain-English guides, one card in each | £10 a month |
| One guide | A single guide that fits your product | £5 a month |
| Every coin check | Every coin page, at the foot of the page | £10 a month |
| One tool or data page | For example the wallet health check or the rug replays | £5 to £8 a month |
| Weekly video mention | One line and your name in a weekly video on YouTube, TikTok, Instagram and X | £50 a month |
Most sponsors book a page with the video mention: the home page with video is £75 a month, and a guide group or a single page with video is £50 to £55. Single pages run for at least one month and bundles for at least three. Founding sponsors (the first five to book before 31 January 2027) get 30% off their first three months and keep their price for a year. Prices don't include VAT, because we aren't VAT registered.
Ask about shorter test runs and about booking several pages together. Other ways to work with us, such as video mentions and sponsored guide chapters, are on Sponsors and partnerships.
The rules
One sponsor per page, clearly labelled
Each page or group of pages takes one sponsor at a time. Every card says "Sponsored" at the top, before your name, because UK advertising rules (the CAP Code) say ads must be obviously identifiable, and that's our standard too.
Brands that help people protect themselves
We accept wallet security tools, hardware wallets, password managers, VPNs, UK crypto tax software, security training and education.
No cryptoassets, exchanges, tokens or trading bots
We never accept adverts for cryptoassets, tokens, coin launches, presales or airdrops, exchanges, launchpads, trading bots, signals or copy trading, leverage, gambling, or anything that promises returns.
That's partly because of UK financial promotion rules: in the UK, a promotion for a cryptoasset has to be made or approved by a firm the FCA has authorised. We aren't one, and we don't want the site to be a route into buying coins. If your product changes so it no longer fits these rules, we end the booking.
Sponsors never influence grades
Grades are worked out automatically from public on-chain data, with the same rules for every coin, and the method is public. A sponsor can't change, remove or delay a grade, doesn't see anything early and has no say in anything else we publish. If your own token or product ever appears in our data, it's graded like everything else.
How to enquire
Tell us which page or group of pages you'd like, what your product does and roughly when you'd like to start. It comes straight to us, and we reply within 2 working days from sponsors@beforeitrugs.com.
Prefer email? Write to sponsors@beforeitrugs.com with "Sponsor a page" in the subject line.
We invoice by email from sponsors@beforeitrugs.com only, and we never ask for payment by direct message. Before you pay, check any invoice against the payment details on Sponsors and partnerships.